![]() ![]() In 2015, Target stopped labeling some toys and other products as girls’ and boys’ items, moving away from gendered signage. Some in the toy industry and business world have come on board. But pushing backh against the hyper-gendered marketing of kids’ material worlds is increasingly common, and not just from parents or advocacy groups. Not long ago, this may have seemed a radical approach to childrearing, not to mention holiday shopping. She hopes that he’ll learn that nothing is off limits to him, and that there’s nothing wrong with liking a toy or item of clothing that’s been marketed as “for girls.” “I want to raise my son to understand that clothing is just clothing, and toys are just toys and that these things don’t have a sex.” “I really try to incorporate all colors of the rainbow into my son’s playthings and especially his wardrobe,” she said. ![]() She was delighted to buy it - for her 20-month-old son. Irina Gonzalez found the perfect Christmas gift: a Mega Bloks wagon with lavender wheels and a pink basket. Business & Finance Click to expand menu.
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